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REALNETWORKS ANNOUNCES 10 CENT SONG PROMOTION TO CELEBRATE LAUNCH OF REALPLAYER MUSIC STORE
Consumers Who Download the New RealPlayer 10 in Next 10 Days Will Receive First Song Download for Just 10 Cents
Consumer Electronics Show 2004, LAS VEGAS — January 7, 2004 — RealNetworks®, Inc. (NASDAQ: RNWK), the leading creator of digital media services and software, announced today that for the next 10 days, any U.S. consumer who downloads the new RealPlayer®10 will receive their first song download from the new RealPlayer Music Store for only 10 cents. RealNetworks is celebrating the launch of RealPlayer 10, the company’s first major new media player release in two years, and commemorating the 10-year anniversary of the company’s founding. The RealPlayer Music Store is integrated in the new RealPlayer 10, which is available today for free download at www.real.com.
"2004 is the 10th anniversary of our company’s founding, and RealPlayer 10 is our 10th major player release," said Dan Sheeran, SVP Marketing, RealNetworks, Inc. "To celebrate the power of 10, and to thank the hundreds of millions of customers who have helped make RealPlayer the leading independent media player, we’re proud to kick off the promotion of RealPlayer 10, the best media player ever, with the first of many 10-themed campaigns."
With an integrated music download store and music jukebox, and an extensive free music guide, RealPlayer 10 makes it easier than ever to discover, purchase and manage digital music. Powered by the massive and easy-to-use music directory of the award-winning Rhapsody® digital music service, the RealPlayer Music Store is expected to have 400,000 tracks for download by the end of January 2004 available in the highest audio quality of any download store: 192 Kbps RealAudio® 10 with AAC. Music tracks cost only $0.99 and most albums cost $9.99. Consumers can securely transfer tracks purchased in the RealPlayer Music Store to their Creative Jukebox Nomad Zen Xtra devices from Creative Labs as well as to seven models of palmOne devices, including the Tungsten T, Tungsten T2, Tungsten T3, and Tungsten E, the Zire 71, and the Treo 600 beginning in late January. The free RealPlayer music guide includes a wide array of music videos, exclusive live performance recordings, complete CD listening parties, and thousands of Internet radio stations.
For More Information:
Greg Chiemingo, RealNetworks, 206-892-6234, gchiemingo@real.com
About RealNetworks, Inc.
RealNetworks, Inc. is the leading creator of digital media services and software including the award-winning Rhapsody Internet jukebox service and RealPlayer 10, the first product to integrate finding, organizing, buying, playing and managing digital audio and video in a single product. Consumers can access and experience audio/video programming and download RealNetworks’ consumer software at http://www.real.com. Broadcasters, network operators, media companies and enterprises use RealNetworks’ products and services to create and deliver digital media to PCs, mobile phones and consumer electronics devices. RealNetworks’ systems and corporate information is located at http://www.realnetworks.com.
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