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PREPAID REALRHAPSODY CARD NOW AVAILABLE AT 7-ELEVEN® STORES, NATION’S LARGEST CONVENIENCE STORE CHAIN
New Card Uses AT&T PrePaid Web Cents® Technology
Consumers Can Now Access Award-Winning Service Without Using Credit Card
SEATTLE — February 3, 2004 — RealNetworks®, Inc. (NASDAQ: RNWK), the leading creator of digital media services and software, today introduced a prepaid RealRhapsody card that gives consumers a convenient way to give the gift of the award-winning RealRhapsody service or experience it for themselves. The prepaid RealRhapsody card is now available through 7-Eleven® stores, the nation’s largest convenience store chain with more than 5,300 nationwide stores. Using AT&T’s PrePaid Web Cents® technology, the RealRhapsody card offers new subscribers one full month of unlimited access to RealRhapsody’s enormous music library and the ability to burn 15 songs of their choice to CD for just $14.95.
"With RealRhapsody’s prepaid card at 7-Eleven, trying RealRhapsody is as easy as picking up a Slurpee," said Sean Ryan, vice president of music services, RealNetworks. "Now, consumers across the country can easily give the gift of RealRhapsody music to a friend or enjoy it for themselves without having to use a credit card."
RealRhapsody is the #1 Internet jukebox service, offering unlimited access to a vast library of major and independent label music for a low monthly fee. RealRhapsody offers more than 500,000 songs available for on-demand streaming and more than 425,000 songs available for purchase for 79¢ per song. In addition to burning full albums or custom mix CDs, RealRhapsody lets consumers build their own custom Internet radio stations, listen to professionally programmed stations, and browse extensive music information and editorial recommendations. In 2003, RealRhapsody was honored with PC Magazine’s Editors’ Choice Award and a PC World Best Buy Award. RealNetworks is the market leader in offering subscription-based services for music fans, with more than 350,000 subscribers for its RealRhapsody and RadioPass™ services as of the end of December 2003.
Introduced in April 2003, AT&T PrePaid Web Cents® Service is a secure payment alternative for consumer purchases of online content. AT&T’s full-service program enables content providers to offer consumers a way to prepay for online content by purchasing specialty cards in traditional retail outlets, such as 7-Eleven stores. Each line of specialty cards carries a specific content provider’s brand and is used exclusively to purchase that provider’s online content.
More information on AT&T PrePaid Web Cents Service (www.webcents.att.com), as well as AT&T PrePaid Phone Cards and AT&T PrePaid Internet Service, is available at www.att.com/prepaidcard.
For More Information:
Matt Graves, RealNetworks, Inc., 415-934-2159, mgraves@real.com
Roberto Cruz, (973) 326-5379 (office), (201) 519-2698 (wireless), robertocruz@att.com
Bob Nersesian, (973) 326-3643 (office), (908) 410-6026 (wireless), nersesian@att.com
ABOUT REALNETWORKS
RealNetworks, Inc. is the leading creator of digital media services and software including the award-winning Rhapsody Internet jukebox service and RealPlayer 10, the first product to integrate finding, organizing, buying, playing and managing digital audio and video in a single product. Consumers can access and experience audio/video programming and download RealNetworks’ consumer software at http://www.real.com. Broadcasters, network operators, media companies and enterprises use RealNetworks’ products and services to create and deliver digital media to PCs, mobile phones and consumer electronics devices. RealNetworks’ systems and corporate information is located at http://www.realnetworks.com.
ABOUT AT&T
For more than 125 years, AT&T (NYSE "T") has been known for unparalleled quality and reliability in communications. Backed by the research and development capabilities of AT&T Labs, the company is a global leader in local, long distance, Internet and transaction-based voice and data services.
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