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HONG KONG CSL DEPLOYS REALNETWORKS' HELIX UNIVERSAL MOBILE PLATFORM TO ENABLE MOBILE VIDEO SERVICES ACROSS MULTI-SPEED DATA NETWORKS
Hong Kong, China, 29 March, 2005 — Signaling the arrival of a new era of consumer mobile video services, Hong Kong CSL, (CSL), and RealNetworks®, Inc. (Nasdaq: RNWK), today announced availability of Asia's first mobile media service enabling customers to watch On Demand video while transparently switching between CSL’s GPRS (2.5G), EDGE (2.75G) and new UMTS (3G) data networks.
Following the lead of CSL, mobile operators worldwide are deploying the Helix Universal Mobile platform to help bridge the speed gaps between 3G, Edge and GPRS data networks. Real-time video adaptation between networks of varying speeds ensures mobile customers enjoy a constant media experience even while transitioning in a multi-rate network environment.
"With Real’s Helix mobile platform, operators have a tremendous opportunity to extract continued value from existing networks while familiarizing customers on new high-speed networks and attracting new customers looking for compelling content services such as CSL’s ‘Video World’ service," said Tom Freed, Managing Director, Asia Pacific, RealNetworks, Inc.
Customers with CSL’s ‘Video World’ service can today access a range of news, finance, sports, drama, music and entertainment video clips in Chinese and English from world-class program channels. Additionally, CSL ‘Video World’ customers can also tune into a new leisure guide, as well as funny video, frontline and cartoon channels.
"It was important for CSL to be able to continue leveraging existing networks while deploying our new 3G network," said Dr. Tony Seeto, Director of Business Development, CSL. "Real’s Helix mobile platform provided CSL with the multi-format and interoperable media framework to launch our comprehensive ‘Video World’ service on our 3G network, while automatically adapting that same video programming to serve customers on our GPRS and EDGE networks."
Real's Helix Universal Mobile platform supports multi-rate streaming of On Demand content using either standards-based or Real’s audio and video formats. CSL launched Asia’s first multi-rate adaptable video streaming service using standards-based multimedia content, and offers the service on handsets such as the Nokia 6260, 6630, 6670 and 7610 handsets, as well as the Motorola A780. These handsets ship with the standards-compliant RealPlayer Mobile.
For More Information:
Beth Mayer, JLM Partners for RealNetworks, +1 206-381-3600, beth@jlmpartners.com
Maureen Farley, RealNetworks, +1 206-892-6653, mfarley@real.com
ABOUT REALNETWORKS' HELIX UNIVERSAL MOBILE PLATFORM
Selected by over 70 mobile operators worldwide, the Helix Universal Mobile platform uniquely addresses the reach and technical complexity of the world’s many different GSM and CDMA operators. An end-to-end mobile media solution, the Helix Universal Mobile platform is comprised of the: Helix Universal Server - mobile, Helix Universal Gateway - mobile, Helix Mobile Producer (Standard and Professional versions), Helix Service Delivery Suite, and RealPlayer. RealPlayer ships with devices by 5 of the top 6 mobile handset manufacturers worldwide, and is available on Linux, Openwave Phone Tools v7, PalmOS, Series 60, Symbian and WinCE. Real's mobile solution supports the leading mobile formats including the 3GPP and 3GPP2 standards, H.263, QcCELP, Narrow- and Wide-band AMR and MPEG-4, as well as RealAudio® and RealVideo®. In addition, the platform supports 2.5G, 2.75G and 3G networks, including GPRS, EDGE, UMTS, CDMA2000 and W-CDMA.
ABOUT REALNETWORKS, INC.
RealNetworks, Inc. is the leading creator of digital media services and software including the award-winning Rhapsody® Internet jukebox service and RealPlayer, the first digital media player to integrate finding, organizing, buying, playing and managing digital audio and video in a single product. Consumers can access and experience audio/video programming and download RealNetworks’ consumer software at http://www.real.com. Broadcasters, network operators, media companies and enterprises use RealNetworks’ products and services to create and deliver digital media to PCs, mobile phones and consumer electronics devices. RealNetworks’ systems and corporate information is located at http://www.realnetworks.com.
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