Through its Media Entertainment Platform, Real offers mobile operators a comprehensive digital music service that can scale and evolve as the market demands. Using the Multi-Screen Music service, subscribers can download music tracks over the air (OTA) or to their computer — and then transfer that music across their mobile phone, PC, netbook, and MP3 player.
A hosted music service, Multi-Screen Music supports content management, content and service creation, service delivery, DRM, content downloading, and streaming as well as consultation and analysis. Some of the world's largest mobile operators work with Real to deliver digital music to their subscribers – whenever, wherever they want it.
Based on a business model built to drive shared success, Real Multi-Screen Music can help increase revenues in a number of ways:
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Enhance mobile operator's brand and entertainment catalog with a profitable, popular service
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Drive high-speed data service trial, adoption and use
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Serve as an entry point to bundle other digital entertainment offerings such as video, ringback tones, ringtones and graphics
The mobile application for the Multi-screen Music service combines a music catalog interface, personal music library, and integrated music player functionality designed to support music service models such a-la-carte purchase or all-you-can-eat subscription services. Users can download or stream content in addition to side-loading content. Most importantly, it provides an excellent music experience with optimized memory usage and content display.
In short, Real makes it easy for users to search, purchase, manage and listen to their favorite music — right on their mobile phone.
Mobile Client
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J2ME-based client (Sony Ericsson, Nokia, Samsung, LG etc.) Android, Brew, RIM, Symbian and Windows Mobile are available per customer requirement
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A la carte purchasing or all-you-can-eat subscription services
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Inline preview, purchase, download with progress
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Background download manager facilitating album purchase & download
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Play, stop, forward, pause, back, shuffle
Mobile Music Store
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Catalog browsing, search by artist, track, album
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Editorial sections
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Gift, beg, tell a friend, share on social networks (e.g. Facebook)
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Personalized recommendations based on service usage
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Content recommendations for tracks & albums (more music you might like)
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Library management & playback
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User rating
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SMS alert
The Multi-Screen Music PC client application resides on the user's computer and works with the mobile client to provide an all-you-can-eat subscription music service or a-la-carte music purchases. Based on Real's proven media technologies, the PC client provides a high-quality experience with an intuitive interface featuring all the music controls and store functions found in the most popular digital music services, including:
PC Player and Source Panel
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Player Control: Play, pause, stop, forward, back, volume slider, mute, repeat, shuffle, tracking bar, progress meter, and equalizer
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Library Management: Add, play, search, and manage local music files (music files located on computer's hard drives are referred to as "local")
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Library synchronization between several PCs, mobile phones, and MP3 players
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Burn custom CDs
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Import music tracks from CDs
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Side loading local music files to music phones and portable music devices
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Create, save, and manage playlists
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Mixer shows tracks recently played
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Create Playlist from mixer
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Sign In/Out
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PC Authorization/De-Authorization
Online Store
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Catalog browsing by genres, artists, albums, playlists
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Editorial sections
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Search by keyword, track name, artist name, album name, composer
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Save, play, and manage a la carte, subscription service tracks, albums, and local music files in one library
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Preview and purchase tracks for a la carte users in DRM-protected and DRM-free formats
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Full on-demand streaming & unlimited downloads for subscribers
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Gift, beg, tell a friend, share on social networks (e.g. Facebook)
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User rating of tracks, albums, artist and playlist
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Personalized recommendations based on service usage
As a pioneer in mobile digital entertainment, Real brings expertise in both mobile networks and technology, with a clear understanding of mobile subscriber usage needs. The following is a list of some of the key service features and specifications:
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Various service models supported: a la carte, all-you-can-eat subscription, and promotions
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Flexible pricing models supported: e.g. tiered pricing and bundling of content, bundling of service into carrier tariff models
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End-to-end management including: content pre-processing and content, product and service management
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Integrated delivery system for wireless/wireline networks for download, preview & streaming
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Various CODEC and bit-rate support
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Market-dominant DRM support such as OMA DRM and Microsoft Windows Media DRM
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RAD/EA, Real cutting-edge technology for all-you-can-eat subscription download and streaming
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Easy discovery: Recommendation and search functions
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Personalization feature support, such as rating, gifting, begging, tell a friend