The Helix SMS Optimizer provides all the elements needed for a fully integrated, scalable system that reliably and rapidly delivers high-volume SMS. Mobile marketing campaigns, special events, and media programs can cause heavy surges in the sending of SMS messages which can overload mobile network operators' messaging infrastructures.

The main network component in the SMS chain is the Short Message Service Center (SMSC). The SMSC was originally designed and optimized for person-to-person (P2P) messaging. The Helix SMS Optimizer offloads application-originated traffic from the SMSCs and transmits mass deliveries directly to the mobile network through dedicated SS7 connections. The result is streamlined, balanced messaging operations for value-added services and person-to-person traffic.

While dramatically improving the service level of both P2P and application-to-person SMS, the Helix SMS Optimizer also enables the mobile operator to gain cost efficiencies. Because there is no need to make changes in the existing messaging infrastructure capacity to maintain a flexible multi-vendor environment, the SMS Optimizer can bring about savings in SMS operations.