You only get one chance to make a first impression. Our CallerTag service gives your subscribers the ability to personalize their caller information with text and deliver it to the recipient's mobile phone. This clever new service from RealNetworks can enhance your digital entertainment portfolio by offering a new way to let your subscribers express a personal or business message.

Engage your subscribers by enabling customization of their caller information via phone or Web. The service features the ability to manage CallerTags by time of day, caller ID, group, or event. Based on a business model designed for shared success, our CallerTag service can help to increase subscriber revenues in a number of ways:

	Adds a new, profitable service with beneficial subscription model
	Encourages phone use and voice revenues by enhancing the phone call experience
	Expands personalization offerings and engages subscriber for future multi-media services