Wendy's And Rhapsody Team Up To Give Away Up To One Hundred Million Songs
Monumental Digital Music Giveaway Unites Fans of Hot, Juicy Burgers with Premiere Digital Music Experience
NEW YORK — November 12, 2007 — Wendy's® and Rhapsody® have joined forces to delight music fans across the country with the giveaway of up to 100,000,000 songs. Starting this week, every Wendy's medium- and large-sized combo meal sold at participating restaurants will include a unique code redeemable for any of Rhapsody's over 4.5 million songs. The Wendy's/Rhapsody song download giveaway will be supported by a comprehensive marketing campaign including broadcast and online media.
With the purchase of any Wendy's medium- and large-sized combo meal through December, consumers will receive a code to redeem at Wendys.com for a song download of their choice. Consumers will also be able to enter the "Combo Up to Download" sweepstakes for a chance to win a 50-song download bundle from Rhapsody or one of 100 SanDisk Sansa e280R Rhapsody portable mp3 players.
"Rhapsody is all about feeding consumers' passion for music," said Michael Bloom, head of Rhapsody. "Wendy's new giveaway lets customers enjoy their favorite food and music, and introduces them to Rhapsody all at once."
The Wendy's/Rhapsody promotion is the latest in a series of marketing efforts for Rhapsody that began earlier this year with MTV's Video Music Awards and VH1's Hip Hop Honors and will continue throughout the year.
"We're focused on connecting with more consumers on more occasions through the things they feel passionate about. Certainly, music is one of them," said Ian Rowden, chief marketing officer, Wendy's. "Wendy's and Rhapsody make the perfect combo."
The Wendy's download giveaway site also features integrated instant playback of songs from all of today's top artists in Rhapsody and a specially-programmed Wendy's Radio stream.
Rhapsody (www.rhapsody.com) offers consumers a complete digital music experience with unlimited access to millions of songs, professionally programmed music channels and exclusive music content from MTV Networks' music brands including MTV, VH1 and CMT. With Rhapsody, consumers can enjoy their favorite music through popular devices like TiVo set-top boxes and in-home digital audio players, on any personal computer and on the go with a number of portable media players.
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SHIFT Communications for RealNetworks
Rhapsody offers an integrated and immersive digital music experience accessible to consumers via their computer, portable music device and soon their mobile phone. Rhapsody is the exclusive digital music service for RealNetworks and for MTV Networks' music and pop-culture brands in the United States. Rhapsody is a service of Rhapsody America LLC, a joint venture between and MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) and RealNetworks (Nasdaq RNWK).
ABOUT WENDY'S INTERNATIONAL INC.
Wendy's International Inc. (NYSE:WEN) is one of the world's most successful restaurant operating and franchising companies. More information about the Company is available at www.wendys-invest.com.