Mon, 04/25/2011

2011 Press Releases

RealNetworks Announces Rinse, an Easy-to-Use Music Clean-Up Product that Automatically Cleanses Your iTunes Collection

Gracenote's world-leading music recognition technology and Global Media Database power Rinse to fix music collections with just a few clicks

Seattle—April 25, 2011—RealNetworks® Inc. (Nasdaq: RNWK) today announced Rinse™ a new music clean-up product that can rinse iTunes® music collections clean. Available today, Rinse makes iTunes music collections much easier to browse, organize and enjoy by automatically cleaning up song duplicates, misspellings and missing album art that can plague collections. Entire iTunes music libraries can be fixed with just a few clicks.

"An individual's music library is a very personal investment," said Peter Kellogg-Smith, RealNetworks' vice president of product marketing for emerging products. "Rinse was designed to enhance this investment — and then to get out of the way."

According to analyst estimates, avid music collectors have an average of 3,500 songs in their digital music collections. Duplicate songs, missing album art, and misspelled song titles and artist names make a music library disorganized and difficult to navigate.
RealNetworks, known for its extensive experience in digital media management, uses Gracenote®'s widely-acclaimed music recognition and identification technology and its media database to power Rinse. The Gracenote Global Media Database contains more than 8 million albums and 100 million tracks, ensuring that Rinse users will have the largest and most up-to-date database to fix their music libraries.

"Most music fans have acquired their digital music collections over several years, resulting in libraries that have inaccurate track titles, artists and missing cover art. This hampers music navigation, both on your devices, desktop and in the car," said Ty Roberts, Gracenote CTO. "We are pleased that RealNetworks is using our technology and database to keep the collections of music fans accurate and complete."

How Rinse Works

Rinse automatically looks up songs in the Gracenote music database and downloads the correct details for each song. Users can choose to fix songs one at a time in order to see and edit the details before saving them or choose to fix songs automatically.

Free Trial of Rinse

Rinse is a downloadable service available for $39 at and is compatible with iTunes collections on both Windows and Macintosh. A free trial version is available that cleans up 50 songs in a user's library.

Follow Rinse on Facebook:

Follow Rinse on Twitter:!/rinsemymusic

About RealNetworks

Real creates innovative applications and services that make it easy to connect with and enjoy digital media. Real invented the streaming media category and continues to connect consumers with their digital media both directly and through partners, aiming to support every network, device, media type and social network. Real's corporate information is located at

RealNetworks, Rinse and Real are trademarks or registered trademarks of RealNetworks, Inc. Gracenote is a registered trademark and Gracenote Global Media Database is a trademark of Gracenote, Inc. iTunes is a registered trademarks of Apple Inc. All other trademarks, names of actual companies and products mentioned herein are the property of their respective owners.

For More Information

Media Contact:
Dana Smith
Krause Taylor Associates for RealNetworks

Investors only:
Marj Charlier
VP-Investor Relations
RealNetworks, Inc.

Rinse Main Screenshot 
Rinse is the fastest and
easiest way to organize
and repair your music
library. With Rinse, you
can fix song information,
find duplicates, organize
genres, and add missing
album art.
JPG (56 KB) 

Rinse Edit Screenshot 
Rinse automatically
looks up your songs in
an extensive online
music database and
downloads the correct
details for each song.
JPG (65 KB)

Rinse Options Screenshot 
With Rinse, you are in
control. Choose to fix
each song individually
or automatically. Rinse
lets you know how many
songs it has repaired, and
how many you have to go.
JPG (56 KB) 

Rinse Duplicates Screenshot 
Rinse uses an intelligent
matching technology to
find songs that are
duplicates – even if they
have different spellings
or information.
JPG (56 KB)

Rinse Genres Screenshot 
Rinse makes it easy to
organize and consolidate
your iTunes genres down
to just the ones you
want – combining similar
genres into the ones you
use the most.
JPG (61 KB)