Anyone with a smartphone and children knows how difficult it is to organize, share, and enjoy all the media they create as they attempt to capture and share the precious memories of their young ones. Some of the numbers are truly stunning:
- There are 32.1 million U.S. households that include parents with children under 12 years of age (26% of all U.S. households)1 – the period when parents typically capture the most photos and videos.
- Smartphone penetration among U.S. parents of children under 12 was significantly higher than the average internet user, at 74% or above, depending on the age of the child 2 – so parents are most likely using their smartphones to capture photos and videos of their children.
- Sixty-seven percent of U.S. smartphone users use their phone to share pictures, videos, or commentary about events happening in their community, with 35% doing so frequently3.
- There are 15.7 million people in the U.S. estimated to be parents with children under 12 years of age and share a photo/video at least one time in the past month4.
- More than 1.8 billion photos are uploaded globally and shared from smartphones every day and mobile video usage is exploding5.
- However, while lots of photos and videos are being taken, per a U.K. study, only 35% of smartphone owners watch the videos they have taken again6 - most likely because the videos taken aren’t very compelling and they are hard to find once taken as smartphone owners have too many files to weed through.
- According to Facebook, in just one year, the number of video posts per person has increased 75% globally and 94% in the U.S. And every day, people upload more than 350 million photos on average to Facebook8.
- Mobile/tablet video viewing has exploded with the growth of smartphones.
- According to a recent Twitter report, 90% of videos viewed on Twitter are being watched on a tablet or smartphone worldwide7.
- Sixty-five percent of global Facebook video views in the U.S. occur on mobile devices, per Facebook8.
- More than one-third (34%) of online videos viewed worldwide flowed through to mobile smartphone and tablet screens in 4Q 2014, highlighting another quarter of impressive growth, according to Ooyala’s “Q4 2014 Global Video Index” report9.
RealTimes Beta User Findings, April 2015
Over 5,000 people joined the RealTimes Beta worldwide from January through April 2015 and their level of engagement and app behavior was very interesting. We learned that they engaged frequently with the app and shared RealTimes Stories immediately:
- Active mobile users shared an average of 5 RealTimes Stories during the month of April
- 78% of the RealTimes Stories shared by active mobile users were up to 30 seconds in length
- 41% of the users who viewed and shared a suggested story did it within 16.7 minutes
- 60% of the shared RealTimes Stories were auto-generated from the personal events
For more information on RealTimes, please visit Real.com. To get the RealTimes app:
- MRI (Fall 2014)
- Harris Interactive as reported on eMarketer.com
- Pew Research Center American Trends Panel as reported in U.S. Smartphone Usage Report
- comScore (Feb 2015)
- Internet Trends 2014 - Code Conference, Mary Meeker
- Apical’s Second Annual Smartphone Survey 2015
- Twitter users love to watch, discover and engage with video May 13, 2015
- Facebook Insights Industry Research Report January 7, 2015
- Ooyala’s Q4 2104 Global Video Index Report