RealNetworks Gives Handset and Tablet OEMs Ability to Deliver HTTP Live Content to Android Users
IBC Conference, AMSTERDAM, Netherlands — September 10, 2010— RealNetworks®, Inc. (RNWK), the digital entertainment services company, announced from IBC that RealPlayer for Mobile will now include HTTP Live Streaming for Android, making it the first mobile media player to allow Android users to watch content typically intended for the iPhone, iPod and iPad.
Building from Real's legacy of innovation in the delivery of digital content, HTTP Live Streaming for Android takes content created for Apple's HTTP Live streaming protocol and makes it playable on Android devices. By adopting this new feature of RealPlayer for Mobile, handset, tablet and CE OEMs can easily expand the amount of content played by their Android devices. Video content encoded for HTTP Live will play seamlessly on Android devices, so content creators can encode once and reach both Apple and Android users.
"The future of live content streaming is HTTP adaptive streaming technology—proven by Apple on tens of millions of iPhones and iPads—yet unavailable to tens of millions of Android owners," said Richard Doherty, research director, The Envisioneering Group. "Real's accomplishment of delivering live HTTP streaming to Android devices with their RealPlayer for Mobile technology is sure to spread both content reach and boost consumer audiences and satisfaction. Device makers and operators are likely to give their customers what they want."
Among the first to be integrated with the HTTP Live for Android feature is Verimatrix, the specialist in software-based revenue security solutions for digital TV operators.
"To help enable our ViewRight Web product family on Android, we needed a technology partner who could integrate complete security functions into adaptive streaming support for that platform," said Steve Oetegenn, chief sales and marketing officer, Verimatrix. "We were thrilled to partner with the pioneer of streaming media, RealNetworks, who have innovated again with a first-to-market HTTP Live client solution for Android."
RealNetworks' RealPlayer for Mobile is a multi-format, cross-platform player solution for delivering high quality digital media content and services to Android, Linux, Symbian, and Windows-based mobile devices. Built on the popular Helix DNA™ digital media platform, RealPlayer for Mobile offers simplified codec licensing, an open platform for turnkey integration of third party multimedia services, and a consistent, quality entertainment experience across all hardware and software platforms.
More information about RealPlayer for Mobile may be found at http://www.realnetworks.com/products-services/helix-client-technology.aspx.
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RealNetworks, Inc. delivers digital entertainment services to consumers via PC, handheld device, home entertainment system or mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer®, the first mainstream media player to enable one-click downloading and recording of Internet video; GameHouse®, one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at www.realnetworks.com/about-us.
RealNetworks, RealPlayer, Helix, GameHouse and the Real logo are trademarks or registered trademarks of RealNetworks, Inc. or its subsidiaries. All other trademarks, names of actual companies and products mentioned herein are the property of their respective owners.