Trademark Usage Guidelines
This Trademark Usage Policy will show you the proper use of RealNetworks, Inc. trademarks and logos.
USE THE CORRECT SYMBOL
When referencing RealNetworks trademarks and registered trademarks, always include the proper notation after the name and logo. (® for Registered Trademarks and ™ for Trademarks) Failure to do so dilutes our trademark protection. In text it is only necessary to annotate the first instance of the trademark in a given document or piece. After the first instance you may drop the ® or ™ after the word. When using logos, always include the ® or ™ in every instance. Logos may only be used under license from RealNetworks.
USE FULL, PROPER, TRADEMARKED BRAND NAMES
Always use the full, proper trademarked brand names in all communications. Many of the RealNetworks brands are part of a brand system by which each name begins with the word "Real." Therefore, full, proper, trademarked brand names are "RealPlayer" and "RealAudio." Never abbreviate a RealNetworks brand to create an acronym.
Examples of incorrect use: Player instead of RealPlayer®, RA instead of RealAudio®
DO NOT ALTER REAL BRANDS OR LOGOS
When using a RealNetworks brand, never vary the spelling, add or delete hyphens, make one word two, or use a possessive or plural form of the RealNetworks brand. When using a RealNetworks logo, never modify the design, add or delete any elements or words, change any colors or proportions.
THE REALNETWORKS LOGO
The RealNetworks logo must be used as a stand-alone icon to connote origination of RealNetworks, without other logos and trademarks associated with it.
REALNETWORKS BRANDS & THIRD PARTY TRADEMARKS
Do not combine the RealNetworks brands with third party trademarks. Third party names and logos cannot be used in conjunction with RealNetworks brands and logos in product names except to connote that RealNetworks technology is included. RealNetworks brands and logos may not be used as part of the product name for any third party product.
Example of incorrect use: RealAudio® Playtime Encoder, Playtime RealServer
Example of correct use: RealAudio® encoding for Playtime, Playtime Server with RealVideo®
When materials are co-branded, the prominence of the RealNetworks logo should be at least proportionate to its contribution to the partnership. Therefore, the RealNetworks logo should be of equal size and prominence with an equal partner. If RealNetworks is the dominant partner, the RealNetworks logo should be larger than partner logos. If RealNetworks is one of several lesser partners in an initiative headed by a dominant partner, the RealNetworks logo should be at least of equal prominence and size with the lesser partners, but smaller than the dominant partner. In partner promotions, the RealNetworks logos cannot be altered in any way.
Each name, term or mark that is a registered trademark must include the applicable mark and copyright statement when it is used.
Example: "_____ is a trademark or a registered trademark of RealNetworks, Inc."
There is no "boilerplate" footnote. The blank space should be a list of all RealNetworks Marks and RealNetworks logos that appear in that particular piece. If all RealNetworks Marks and RealNetworks logos are registered trademarks, then the footnote should indicate as such. Footnotes should always be complete sentences, and ordinarily appear on the copyright page, on the last page of the material, or on packaging.
Example: ®2012 RealNetworks, Inc. Patents Pending. All rights reserved. RealNetworks, Real, the Real logo, RealPlayer, and the RealPlayer logo are trademarks or registered trademarks of RealNetworks, Inc.
Special attention should be devoted to the correct use of RealNetworks brands and logos on product packaging. Any RealNetworks brand that is displayed on packaging should be attributed with the appropriate trademark symbol the first time it appears on each side of the package. Any RealNetworks logo that is displayed on packaging should be attributed with the appropriate trademark symbol each time it appears on the package. A copyright statement, which is most commonly combined with copyright and patent information, should reference each RealNetworks brand and logo that appears on the packaging. Ordinarily, this footnote appears on the back of the packaging.
POWER POINT & OTHER PRESENTATIONS
RealNetworks brands and logos, should always be attributed with the proper symbol and footnoted on all presentations that are displayed to the public (sales, trade shows etc).
THIRD PARTY LICENSORS
Some RealNetworks products include technology used under license from third party licensors. You may not use any such third party trademark without express permission from the owner.
RESERVATION OF RIGHTS
RealNetworks, Inc is the owner of all right, title, and interest in the RealNetworks brand and logos. No person or entity may reproduce or use (or authorize the reproduction or use of) the RealNetworks brands and logos in any manner other than expressly authorized by RealNetworks. Unauthorized use of RealNetworks brands and logos is strictly prohibited.
RealNetworks, Inc may, at its sole discretion, modify the RealNetworks brands and logos at any time. In order to assure compliance and quality of control, RealNetworks may request that you provide samples of any marketing, advertising, or other material that includes the RealNetworks brands and logos.
REALNETWORKS TRADEMARKS & REGISTERED TRADEMARKS
When referencing RealNetworks trademarks and registered trademarks, always include the proper notation after the name and logo. (® for Registered Trademarks and ™ for Trademarks) In text it is only necessary to annotate the first instance of the trademark in a given document or piece. After the first instance you may drop the ® or ™ after the word. When using logos, always include the ® or ™ in every instance.
Shown below are some examples of RealNetworks Marks and their current registration status. This list will be updated from time to time, at RealNetworks sole discretion.
Registered Trademarks ®: Real, RealNetworks, RealPlayer, RealArcade, RealAudio, RealVideo, RealProducer, RealPresenter, Helix, COLLAPSE!, Emerge, FunPass and GameHouse.
Trademarks ™: RealPlayer Enterprise, RealPlayer Enterprise Manager, Helix DNA, RealDownload, SureStream, GamePass and SuperPass.